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"This is an important thing when choosing a wall paint: is the painted surface for or against the light source in the room." "The cube shape allows us to see different tones of the same colour, as light hits differently," said Bergroth. Cover Story's packaging and tools is plastic-free, as is its paints In the centre of each room is a display made of painted blocks in different shapes, which allow customers to try out different colour compositions.īeing three-dimensional, they also allow customers to experience varying facets of the same colour. Adhesive paint swatches line one wall, and are accompanied by small bits of narrative text Cover Story's approach is to team them with small fragments of narrative, printed beneath the swatch, that evoke something of the colour's mood. Related story Koti hotel brings Finnish holiday experience to Parisīergroth also believes the unfinished look brings to mind the process of renovation, conjuring a mood appropriate for the store.Īlong one wall are adhesive colour samples, painted with the actual products. Her approach was to restore the building's old features while introducing innovative new displays.Įlements such as the vintage doors dividing the two-room space have been deliberately left untreated, with white peeling paint revealing the history of the building beneath. Customers are encourage to play with coloured blocks try different colour combinations and experience the effect of light on colour The shop is located on Bulevardi in a historic 1905 building, dominated by the vestiges from a 1980s renovation that included glazed black and white floor tiles, wall-to-wall carpet and "a considerable amount of exposed electrical wiring," according to Bergroth. "Product development happens in the basements, also visible from the street." The shop is located in a historic 1905 building "The space was originally designed to be a showroom and office, but as the amount of interest from designers and private customers has grown over time, it is serving now more as a showroom and pick up point for paint," Bergroth told Dezeen.
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The store functions as both a showroom and click-and-collect point for customersīergroth both designed the interiors and created the brand's first capsule collection of six colours. The new Helsinki shop gives customers the option to explore paint samples in different ways than they would at home, as well as offering a click-and-collect point.